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Ecommerce Dual
Channel Marketing Strategy

The Challenge

My Client needed a paid media engine that could do two things at once: drive qualified traffic that actually converts to sales, and keep customer acquisition cost low enough to protect margins on an e-commerce catalogue.

The Approach

We ran a combined Google Search and Meta Ads strategy. Search campaigns targeted high-intent shopping queries, while Meta campaigns were built around WhatsApp messaging conversions to capture buyers earlier in their decision journey.
  • 526 conversions/quarter on Google Search Ads at just $9.21 cost per conversion
  • Average CPC of $0.58 with a strong 12.44% CTR
  • Meta Ads delivered 1,073 conversions/quarter at $5.50 per conversion, with a 5.70% CTR
  • Over a 12-month period: $12,000 ad spend generated 1,918 orders and $466,041 in revenue — a 38.83x ROAS

The Takeaway

By pairing search intent with conversational, Meta-driven WhatsApp conversions, WarehouseSG turned a modest ad budget into a revenue engine — proving that the right channel mix matters as much as the spend itself.

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