Interior design is a high-ticket, high-consideration purchase. my client needed a way to generate genuine, sales-ready leads — not just clicks — for a service where the average deal size makes every conversion count.
The Approach
We ran Meta Ads campaigns optimized for WhatsApp package inquiries, putting the brand’s design packages directly in front of homeowners already in the research phase and making it effortless to start a conversation.
81 qualified WhatsApp conversions/quarter
$21.57 cost per conversion — a strong number given the high value of each closed project
The Takeaway
For high-ticket services, a $20+ cost per lead isn’t a red flag — it’s a rounding error against project values that run into the thousands. The campaign proved that positioning ads around a low-friction WhatsApp inquiry converts better than pushing straight to a form.
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