As a niche sustainability brand, My client needed to reach a smaller, more considered audience — shoppers actively searching for eco-conscious alternatives — without overspending on broad, low-intent traffic.
We built tightly themed Google Search campaigns around high-intent, product-specific keywords, prioritizing relevance over reach to keep the funnel efficient for a niche buyer base.
Even in a specialized category with fewer in-market searchers, disciplined keyword targeting kept MA Green’s acquisition costs predictable while steadily growing its conversion base.
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