Industry: Interior Design
Service: Meta Ads (Facebook & Instagram) Management
Overview
Our Interior Design client (name hidden due to NDA), known for its sleek and modern living spaces, sought to drive high-quality inquiries from potential clients looking for complete home makeovers. With a high-ticket offering, it was essential to reach decision-ready users in the right frame of mind, and Meta ads proved to be the perfect vehicle.
The Client Story
As a growing brand with a reputation for high-end transformations, our client had no trouble wowing clients in person. But online? That’s where they needed help. Most of their inquiries were either too cold or not the right fit budget-wise. They approached our team with a clear goal: generate consistent, qualified leads via social media, especially via WhatsApp, to fill their pipeline with serious prospects ready to redesign.
Challenge
- Lead Quality Mismatch: Organic social and offline referrals weren’t consistently attracting clients aligned with their premium service range.
- Platform Confusion: Previous ad attempts on Meta were sporadic and lacked campaign clarity or measurable outcomes.
- Tracking Gaps: There was no structured way to evaluate how many conversations or leads actually came through the ads.
Solution
- Messaging-Based Conversions: Since the sales team preferred closing over WhatsApp, we optimized campaigns specifically for “Messaging Conversations” instead of form fills or landing pages.
- Tailored Campaign Packages: Ads were crafted around key services—modular renovations, full-home makeovers, and 3D concept consultations—highlighting luxury, trust, and client testimonials.
- Visual-First Ad Creative: We used high-quality before-and-after visuals, walkthrough reels, and client reviews to stop the scroll and establish authority.
- Audience Segmentation: Custom targeting was applied to reach middle-to-high-income Singaporeans browsing home renovation content or recently moved.
- Budget Optimization: Multiple ad sets were A/B tested weekly to identify which combinations of visuals and ad copy generated the lowest cost per WhatsApp lead.
Impact
Over the course of 2+ months (Nov 24 – Jan 31), our client saw consistent and measurable results across 4 Meta ad campaigns:
- Total Messaging Conversions: 119 qualified WhatsApp conversations
- Strong Cost Efficiency: Average cost per WhatsApp lead was $21.57, well within target for a high-ticket service
- Optimised Spend: Campaigns were strategically scaled—top-performing ads were given the majority of the budget to maximise conversion potential
- Clear Attribution: Conversations were tracked end-to-end, allowing the sales team to follow up faster and convert with context
Results
| Metric | Value |
|---|---|
| Total WhatsApp Conversions | 119 |
| Cost Per Conversion (Avg) | $21.57 |
| Total Ad Spend | $4,082.68 |
| Conversion Value | $30,000 Average Project Conversion |
Final Thoughts
Thanks to a focused campaign strategy, compelling creative, and WhatsApp-first targeting, Our Client has not only filled their lead pipeline but built a system they can scale and replicate. With an average conversion cost of ~$21, they’re well-positioned to profit from every booked consultation, proving that smart social ads can work wonders for premium service brands.